To Live and Die by the Sword
tim tebow throws an errant pass on third down near the end of regulation. it’s a simple crossing route. his receiver is uncontested. it’s the kind of blunder that usually costs you the game. it leaves the opposing pittsburgh steelers with just over 1:30 on the clock. a field goal and they win. keep in mind that this is late in the fourth quarter, on the same stage on which team owner...
Read MoreTruly Strategic
initiatives are sometimes called strategic, when they’re really just tactical. if it’s an issue of semantics, where you’re mishandling a word but understand the broad concepts, then that’s perfectly cool. the one thing you can’t afford is desperate activity — where you’re tactical without first being truly strategic. if you’re impatient and...
Read MoreProtect or Share Your Edge?
many of us have caught ourselves in the midst of a dangerous tell. others divulge great knowledge, gifts and secrets every week. what is it about cultivating an edge that inevitably leads to it being shared? does being charitable, in this light, not negate the edge? is there some special fit between an edge and its bearer that’s unique, tailored and non-transferable? one thing is for sure....
Read MoreBorrow Money For Marketing
this past week, i received a fiscal tip from seth godin that jumped out at me. “borrow money to buy things that go up in value, but never to get something that decays over time.” this got me thinking. prudent marketing is EXACTLY the kind of investment for which people should stretch, dig deep, etc. i say prudent because it’s very easy to convince yourself that you’re...
Read MoreGetting Intimate (No, Not Sexy Talk)
before you ready the satin sheets, the chocolate truffles and the barry white — i’m talking about unlocking business intimacy here. consumers should be enjoying a deeper connection to brands. they should know exactly where a company stands, and be the beneficiaries of an ongoing, personal conversation with the thought leaders behind the goods. that’s right, i said personal. far too...
Read MoreA Tebow Time Out
He chops down an entire forest. He power lifts automobiles. He jogs all night long. He competes with broken legs. He grunts like a wild boar. Tim Tebow is probably the most intense human being you’ve ever seen. We get it. The man’s work ethic and drive to succeed are second to none. Commendable, even. What’s tough to endure is just how far He, his family and the rest of His...
Read MorePreying on Your Vanity
received a “comment” in the blog section of my website that is unlike others in recent memory. someone was testing a new comment generator software on our website. in a nutshell, this stuff allows people to drop bulk persuasive comments at various websites – ones that flatter or show interest — hoping that will fast track your approval of the comment(s) for public viewing at...
Read MoreManaging the "Expensive" Phenomenon
you present your price. the consumer runs for the hills. maybe he or she pauses to offer “that’s expensive!” or “i was expecting this to cost less” before making the mad dash. sometimes, it’s silence (no feedback or reaction given) and a return to shopping. we’ve all experienced something like this behind a pitch. the question is — do you know why...
Read MoreSingularity — Not For All
just received a notification upon entering my linkedin account. is “independent recording artist” your current position? singular. um, i have a few current positions, i suppose. i’m a businessman. we stack chips. when a tower gets too high, we move to a new stack and build that one up AS WELL. we don’t stop stacking chips, or allow our one stack to become so tall and...
Read MoreSuccess is a Mess
success is rarely a clean, straight-ahead, sensible, care-free, meant-to-be kind of endeavor. it’s a mess. if you’re romanticizing success to be something of a fairy tale, then think again. i know. a crisply-tailored pinstripe suit is oh so alluring. many of those knights are wearing someone else’s polished armor — not something they fashioned for battle. they’re...
Read MoreThe Most Popular Business Hashtags
place a # symbol in front of a popular topic term (eg. #marketing) and whatever you write behind or in front of the hashtag will be collected by twitter in a feed with others who have also tagged their content for the #marketing topic. on the surface, it’s obtuse techspeak. look deeper and it’s an elegant tool for beginning and continuing conversations. its free direct marketing....
Read MoreRumination — At Versus On
you can be quite comfortable AT the rodeo. enjoying a chili dog. talking about the texas rangers being in the world series. most of us are definitely not looking forward to being ON a bull any time soon! the difference between AT and ON is a simple one. engagement. ever notice how it’s generally “follow me AT twitter” and “friend me ON facebook” — or how...
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