Getting Intimate (No, Not Sexy Talk)

before you ready the satin sheets, the chocolate truffles and the barry white — i’m talking about unlocking business intimacy here. consumers should be enjoying a deeper connection to brands. they should know exactly where a company stands, and be the...

A Tebow Time Out

He chops down an entire forest. He power lifts automobiles. He jogs all night long. He competes with broken legs. He grunts like a wild boar. Tim Tebow is probably the most intense human being you’ve ever seen. We get it. The man’s work ethic and drive to...

Preying on Your Vanity

received a “comment” in the blog section of my website that is unlike others in recent memory. someone was testing a new comment generator software on our website. in a nutshell, this stuff allows people to drop bulk persuasive comments at various websites...

Managing the "Expensive" Phenomenon

you present your price. the consumer runs for the hills. maybe he or she pauses to offer “that’s expensive!” or “i was expecting this to cost less” before making the mad dash. sometimes, it’s silence (no feedback or reaction given)...

Singularity — Not For All

just received a notification upon entering my linkedin account. is “independent recording artist” your current position? singular. um, i have a few current positions, i suppose. i’m a businessman. we stack chips. when a tower gets too high, we move...

Success is a Mess

success is rarely a clean, straight-ahead, sensible, care-free, meant-to-be kind of endeavor. it’s a mess. if you’re romanticizing success to be something of a fairy tale, then think again. i know. a crisply-tailored pinstripe suit is oh so alluring. many...