Success is a Mess
success is rarely a clean, straight-ahead, sensible, care-free, meant-to-be kind of endeavor. it’s a mess. if you’re romanticizing success to be something of a fairy tale, then think again. i know. a crisply-tailored pinstripe suit is oh so alluring. many of those knights are wearing someone else’s polished armor — not something they fashioned for battle. they’re following a program. the polish is there for show, to scare off lesser competitors from a battle. ah, but the real progress isn’t made until you’re knocked off the horse and find yourself...
Read MoreThe Most Popular Business Hashtags
place a # symbol in front of a popular topic term (eg. #marketing) and whatever you write behind or in front of the hashtag will be collected by twitter in a feed with others who have also tagged their content for the #marketing topic. on the surface, it’s obtuse techspeak. look deeper and it’s an elegant tool for beginning and continuing conversations. its free direct marketing. it’s a surefire way to attract new followers to your twitter page and content. ultimately, the discourse can be converted to leads for your business. so — ever wonder which hashtags are the most...
Read MoreRumination — At Versus On
you can be quite comfortable AT the rodeo. enjoying a chili dog. talking about the texas rangers being in the world series. most of us are definitely not looking forward to being ON a bull any time soon! the difference between AT and ON is a simple one. engagement. ever notice how it’s generally “follow me AT twitter” and “friend me ON facebook” — or how you’re not quite sure whether to connect AT or ON linkedin? look at the history of other mass communications. it took a while, but eventually we were watching shows ON television and listening to...
Read More11 Ways to Sniff Out a Liar
stumbled upon a slideshow at forbes.com entitled “11 ways to sniff out a liar”. it’s an informative scan for those on either or both sides of deals — whether you think “buyers are liars” or salespeople are always deceptive. the link above will take you to an article. to get the slides, click the link with the photo of fingers being crossed.
Read MoreWhiffman Strikes Out
check out our take on the stephen strasburg branding campaign set into motion by the washington nationals baseball franchise. does the player deserve this level of treatment? how far should the team extend to project a larger-than-life persona for its players? these questions and more addressed. this content is available at our sport apparel line’s website.
Read More"Awful Pajamas"
check out an interesting article on the 1974 road uniform proposal for the new york yankees — how the design came to be shelved and how it resurfaced this year in an unexpected fashion. this content is available at our sport apparel line’s website.
Read MoreThe Link Game — Quality Before Quantity
i’ve been progressing a proposal for an intelligent, well-meaning businessman the last few days. we’ve been exploring a linkbuilding campaign to help advance the google rank of his website. i’m feeling as though a link is being viewed as a meaningless commodity — ie. that all links are created equal. questions like “how many links can you get me for $1,500 per month?” leave me no other choice than to feel this way. in fact, linkbuilding is like establishing and growing a people-based network — the relationships either work and add value to your business or...
Read MoreThey Tried To Make Me Go To Rehash…
i said no, no, no! actually — i said maybe, somewhat, only so far. one of the first things to realize about the best in marketing is that it’s a dichotomous affair — one part go where others are, and a second part go where few or no one has been. where you strike the balance determines not only the impression of your brand, but also the success of your products. too reverent and you’re safe. old school. snooze. too irreverent and you’re out there. i’m not sure. oh, that’s diff-er-ent. the easiest places to run are either end of the scale. business owners...
Read MoreTargeted Conversations on Twitter
one of the easiest and most strategic tools you can utilize in social media is twitter hashtags. #marketing #imjustsaying #norway. a hashtag is that # sign, and what follows that is a personal interest thread. whether you’re creating content or simply following others’ tweets, this is a perfect way to narrow the universe down to smaller groups of people who are passionate about certain subjects. all content creators need to do is add a hashtag to the end of each tweet. it can be an established one (like those listed at hashtags.org, for example) or it could be an entirely new one...
Read MoreGoogle Has Negative Impact on Memory
at the core of a study entitled google effects on memory: consequences of having information at our fingertips, a very simple, logical question is asked — why remember something if you know you can look it up again later? with google and other search engines, we’re essentially offloading some of our memory demands onto machines. with box office hits like limitless reminding us all just how little of our brains we access and use on a regular basis, this is movement in the wrong direction. for more information on this topic, please review this washington post...
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