Saab

In the mid nineties, I worked for a division of the Martin Agency in Richmond, Virginia (USA). My job consisted of entry- to mid-level tasks — everything from photo retouching to light advertising copy and design challenges. One of the accounts we supported was Saab USA.

For a presentation, I recalled Saab’s rich history in quality automobiles and jets.

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I provided input on art and copy for an advertising design.

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I handled photo retouching for a wide variety of advertising assets. I was the guy who made the cars look super glossy and appealing — a Saab tradition that continues today.

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