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Influence Point Tactical

An influence point is the opportunity to convert a sensory challenge into an emotional or psychological victory. They represent channels to your brand. in the midst of these ongoing challenges, impressions are delicate business. Outcomes can swing wildly from neutral to negative and back around quickly to positive. success follows your ability to be prepared, stay in the present and capitalize on each opportunity. Each success reinforces your brand's momentum, strength of defense and valuation. Influence Point "Tactical" builds upon the Influence Point "Analysis" diagram by layering in specific recommendations for action. Price listed is a 50% deposit.


Influence Point Tactical (IPT) picks up where our Influence Point Analysis (IPA) service concluded. We focus on areas of need in the IPA diagram — channels where no attention has been paid, or where performance has been satisfactory or detrimental. We brainstorm and recommend specific initiatives that are practical, fast flight and cost-effective. The goal is to look ahead to a followup IPA diagram where channels are mostly or all in order, with no glaring weaknesses that are costing you dearly in lost business, negative publicity, and the like.

Getting Started::
Your purchase covers a 50% deposit against 7 hours of brainstorming and consulting ($1,050 total). Additional hours can be requested at a rate $150 each, charged to a credit or debit card on file. We will email an authorization form for completion and faxback.